Last Updated: October 31, 2024

Introduction
At Canoe Intelligence, Inc. (“Canoe,” “we,” “us,” “our”), your privacy is paramount to us. This Privacy Policy outlines our practices regarding the collection, use, and protection of your personal information. It also explains your rights concerning your personal data. Our goal is to ensure transparency and trust as we handle your information. By using our products and services, you consent to our data practices, explained herein. 

Purpose
The purpose of this Privacy Policy is to inform you about how we collect, use, disclose, and safeguard your personal information when you interact with our website and services. By providing clear information, we aim to help you make informed decisions about sharing your data with us.

Information We Collect
We collect a variety of information to enhance and provide our services. This includes data you provide directly, information collected automatically, and information obtained from other sources.
Personal Information:

• Contact Information: Includes your name, email, phone number, and mailing address.
• Professional Information: Includes your job title and company name.
• Billing Information: Payment details, billing address, and transaction history.
• Communication Records: Emails, messages, and other forms of communication with Canoe.
• Usage Data: Information about how you interact with our services, including IP address, browser type, and usage patterns.

Automatically Collected Information:

• Cookies and Tracking Technologies: Details about your visits to our website, such as pages viewed, time spent on the site, and interaction with content.
• Device Information: Includes your IP address, operating system, and browser type.
• Location Data: Geographic location based on your IP address.

Information from Other Sources:

• Third-Party Data: Information from partners and service providers, including analytics data, and information from public databases and social media platforms.
• Integrations: Data from third-party integrations you use with our services.

This comprehensive collection of information allows us to personalize your experience, improve our services, ensure security, and communicate effectively with you.

How We Use Your Information

We utilize the information we collect for a variety of purposes to ensure you have the best experience with our services. These purposes include, but are not limited to:

• Providing and Improving Services: Delivering and enhancing our software solutions to meet your needs.
• Responding to Inquiries: Addressing your questions and requests promptly and effectively.
• Personalizing Your Experience: Customizing our services based on your preferences and usage patterns.
• Processing Transactions: Handling billing, payments, and related financial activities securely.
• Communications: Sending you important administrative information, updates, and promotional materials.
• Research and Analysis: Conducting market research and data analysis to improve our offerings and develop new features.
• Security and Compliance: Ensuring the security of our services and compliance with legal requirements.

Through these efforts, we strive to create a secure, efficient, and highly personalized experience that consistently meets and exceeds your expectations.

Legal Basis for Processing Information
Processing personal information is conducted based on several legal grounds to ensure compliance and effectiveness. Contractual necessity is the primary basis, enabling us to fulfill our commitments to you or your organization and deliver agreed-upon services. Consent is another critical basis, especially where explicit permission is granted for specific uses, such as receiving marketing communications. Additionally, legitimate interests justify processing activities aimed at improving our services, maintaining communication, and ensuring security. Compliance with legal and regulatory obligations also necessitates processing certain data to adhere to applicable laws and regulations, ensuring that our operations are lawful and transparent. By leveraging these legal bases, we ensure that your data is handled with the utmost care and responsibility, aligning with both your expectations and legal standards.

Information Sharing and Disclosure
Your personal information is not sold. However, your data may be shared under specific circumstances:

• Third-party Service Providers: We collaborate with various third-party service providers who perform essential functions on our behalf, such as payment processing, hosting services, customer support, and data analysis. These providers have access to personal information necessary to perform their functions but are not permitted to use it for other purposes.

• Legal Compliance: In certain situations, we may be required to disclose your personal information to legal authorities. This could be in response to subpoenas, court orders, or other legal processes, ensuring compliance with legal and regulatory obligations.
• Business Transfers: If Canoe Intelligence undergoes a business transition, such as a merger, acquisition, or sale of assets, your personal information may be transferred as part of the business assets. In such events, you will be notified of any change in ownership or use of your personal information, and any choices you may have regarding your data.

• Advertising Partners: To help market our services and provide you with offers that might interest you, we work with marketing providers. These partners use your data to tailor advertisements and promotions that suit your preferences and browsing habits.
• Analytics Partners: We work with analytics partners who analyze web traffic and usage patterns of our site and services. These partners help us understand how our site is used, which allows us to improve our services and enhance your experience.

These practices ensure that your information is handled responsibly and only shared when necessary to provide our services, follow legal obligations, or facilitate business operations.

Cookies and Tracking Technologies
Cookies and similar technologies are essential tools that help us enhance your experience on our website. Here’s how we use these technologies:

Types of Cookies We Use:

• Essential/Required Cookies: These are necessary for the basic functions of the website and cannot be disabled in our systems. Examples include cookies that keep you logged in, remember your login details, and provide secure access to the website.
• Optional:
  • Performance and Analytics Cookies: These cookies collect information about how you use our website, such as which pages you visit most often and any error messages you receive. They help us understand how our website is being used and improve the user experience. We use services like Google Analytics to analyze these data points.
  • Functionality Cookies: These cookies allow the website to remember choices you make and provide enhanced, more personalized features. For example, they can remember your language preferences or region.
  • Targeting and Advertising Cookies: These cookies are used to deliver ads that are more relevant to you and your interests. They also help measure the effectiveness of advertising campaigns. These cookies remember that you have visited our website, and this information is shared with other organizations such as advertisers.

How We Use Cookies:
Cookies are essential for enhancing your experience on our website. They allow us to recognize your device, remember your preferences, track your usage, and provide personalized content and advertisements. Additionally, cookies help us conduct analytics and performance monitoring to improve our website’s functionality.

• Recognize Your Device and Preferences: Cookies help us identify your device and remember your preferences and settings, ensuring a more customized experience. For example, they enable us to remember your login details, so you don’t have to re-enter them each time you visit.
• Track Your Usage of Our Website: We use cookies to collect data about your interactions with our website, such as the pages you visit, the time you spend on each page, and the links you click. This helps us understand how our website is used and improve its design and functionality.
• Provide Personalized Content and Advertisements: Cookies allow us to show you content and ads that are tailored to your interests based on your browsing history and behavior on our website. We may also use cookies to deliver targeted advertising on third-party sites.
• Conduct Analytics and Performance Monitoring: Analytics cookies help us collect statistical data about our website’s performance and usage. We use this information to conduct research and analysis, which aids in optimizing the site’s performance and user experience.

Managing Your Cookie Preferences:

• Browser Settings: You can manage your cookie preferences through your browser settings. Most browsers allow you to block cookies or notify you when a cookie is being set. See your browser’s help section for instructions on how to disable cookies.
• Impact of Disabling Cookies: Please note that disabling cookies may limit your ability to use certain features of our website. Essential cookies, in particular, are necessary for the website to function correctly.

Cookies and tracking technologies play a crucial role in providing you with a seamless and personalized experience on our website. By understanding and managing your cookie preferences, you can control how your information is collected and used. If you have any questions or need further assistance with managing cookies, please contact us.

Data Security
We implement appropriate security measures to protect your information from unauthorized access, disclosure, alteration, or destruction.  We employ robust security measures to protect your information from unauthorized access, disclosure, alteration, or destruction. This includes SSL/TLS encryption for secure data transmission, ensuring your data remains protected during transfer. Strict access controls, such as role-based access and multi-factor authentication, are in place to limit data access to authorized personnel only. We practice data minimization, collecting only the necessary personal information, thereby reducing exposure risks. Regular security audits and continuous monitoring help us detect and address potential threats promptly, maintaining a strong security posture.

Our data retention policies ensure personal data is kept only as long as needed for its intended purpose or as required by law, after which it is securely disposed of. In the event of a data breach, we have an incident response plan to contain, investigate, and mitigate any potential damage swiftly. Additionally, we carefully select third-party service providers, requiring them to adhere to strict data protection standards. Regular assessments and audits of these vendors ensure compliance with our stringent security requirements, providing an additional layer of protection for your data.

Your Rights.
We are committed to ensuring you have control over your personal information and how it is used. As part of this commitment, you have several rights concerning your data. These include accessing, correcting or deleting information. Understanding and exercising these rights empowers you to maintain control over your privacy.

• Right to Access: You can request access to the personal information we hold about you.
• Right to Rectification: You can request corrections to inaccurate or incomplete personal information.
• Right to Erasure: You can request the deletion of your personal information.
• Right to Restrict Processing: You can request that we restrict the processing of your personal information.
• Right to Data Portability: You can request a copy of your personal information in a machine-readable format and transfer it to another controller.
• Right to Object: You can object to the processing of your personal information based on legitimate interests or for direct marketing purposes.
• Right to Withdraw Consent: If we process your personal information based on your consent, you can withdraw your consent at any time.

To exercise these rights, please contact us at privacy@canoeintelligence.com. We will respond to your request within a reasonable timeframe.

International Data Transfers.
When we handle your personal information, it may be transferred and processed in countries other than your own, which may not have the same data protection laws. To ensure your data is protected during these transfers, we use Standard Contractual Clauses approved by data protection authorities. These clauses are legal tools that ensure your data receives the same level of protection as it would within your country, particularly if you are in the European Economic Area (EEA). Regardless of where your data is processed, we take necessary steps to maintain its security and privacy in accordance with this Privacy Policy.
Canoe Intelligence acts as a data processor, not a data controller. This means we process data on behalf of our clients and on their instructions. As a processor, we do not determine the purposes or means of processing your personal data. Our clients, as data controllers, are responsible for making those determinations and for ensuring compliance with applicable data protection laws. We follow strict protocols and agreements with our clients to ensure the protection and confidentiality of the data we process.

Children’s Privacy
Our services are not for those under 16. We do not knowingly collect or store personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information.

Changes to This Privacy Policy
We reserve the right to update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Any updates will be posted on our website, along with the effective date of the changes. We encourage you to review this policy regularly to stay informed about how we are protecting your information and any changes that may affect you regularly.

Contact Us
For questions or concerns about this Privacy Policy, contact us at:

Canoe Intelligence, Inc.
307 Canal St., New York, NY 10013
Email: privacy@canoeintelligence.com