Privacy Policy

Last Updated: September 15, 2025

 

Introduction

At Canoe, your privacy is paramount to us. This Privacy Policy (the “Policy”) outlines how Canoe Software, Inc., and its affiliates and subsidiaries (“Canoe”, “we”, “us” or “our”) collect, use, safeguard, disclose, and process your information in connection with your use of websites owned and operated by us that link to this Policy (collectively the “Sites”), our generally available software-as-a-service applications, products, and services (“Services”), and in the normal course of our business. This Policy also explains your rights concerning your personal information. Our goal is to ensure transparency and trust as we handle your information. By accessing and using the Sites or Services you consent to our data practices explained herein.

Our Services

Our Services are provided to our customers (“Customers”) pursuant to a separate written agreement with them solely for their, and their authorized users’, benefit, and we process data and content provided by our Customers (“Customer Data”) pursuant to those agreements. Our Customers are solely responsible for their collection, use, processing, and disclosure of Customer Data.  As such, this Policy does not apply to Customer Data, and any inquiries you have regarding any of your information that may be included in Customer Data should be directed to the applicable Customer.

Information We Collect

We may collect a variety of information when you access, use, and otherwise interact with our Sites and Services, and when you communicate with us. This includes information you provide directly, information collected automatically, and information we obtain from other sources.

Information You Provide:

• Contact Information: Includes your name, email, phone number, and mailing address.
• Professional Information: Includes your job title and company name.
• Billing Information: Payment details, billing address, and transaction history.
• Communication Records: We collect information from you with your consent when you interact and communicate us, such as, by requesting information, contacting support, sales, or customer service, downloading a whitepaper, filling out a form, completing a survey, registering for and attending a webinar or other event, or otherwise providing feedback, and may keep records of such communications, including in the form of emails, form submissions, call audio transcripts, and audio visual recordings.
• Candidate Information: If you are a candidate, or prospective candidate applying for or inquiring about an open position, or otherwise interacting with us on our Careers page, please refer to our Careers Page Privacy Policy for additional information about how we handle and process personal information you provide in those circumstances.

Automatically Collected Information:

• Cookies and Tracking Technologies: We use standard automated data collection tools, such as cookies, web beacons, tracking pixels, tags, and similar tools, to collect Internet and device activity information about how individuals use our Sites and Services, and interact with our marketing communications. This may include metadata about your visits to and interactions with our Sites, such as pages viewed, time spent on the Site or a particular page within the Site, click patterns, feature use, and other interaction with content.
• Device Information: Metadata that includes your IP address, device and operating system, and browser type.
• Location Data: Geographic location based on your IP address.
• Usage Data: Information about how you interact with our Sites and Services, including technical information obtained from APIs, software, or hosting systems hosting the Sites and Services, such as log data, browser type, and usage patterns.

Information from Other Sources:

• We may obtain information about you from business partners, resellers, distributors, marketing partners, event hosts, and service providers, through integrations you use with our Services, or from publicly available sources such as social media platforms, public databases, and fraud detection firms.

Third-Party Services:

• We may link to third-party websites, products, platforms, applications, or services (“Third-Party Services”) in our Services, or on our Sites, and in those instances the information we collect and process from such Third-Party Services is subject to this Policy. This Policy does not, however, apply to your use of Third-Party Services, and any exchange of data or information between you and the applicable Third-Party Services is solely between you and the third-party provider, and is subject to the applicable third-party provider’s privacy policies and terms and conditions.

How We Use Your Information

We use the personal information we collect from you for a variety of purposes to provide, maintain, update, and improve our Sites and Services. These purposes include, but are not limited to:

• Operating, delivering, developing, and enhancing our Sites and Services.
• Responding to your questions and requests promptly and effectively.
• Customizing our Sites and Services to personalize your experience based on your preferences and usage patterns.
• For billing, payments, collections, account management, and related activities.
• Providing information, updates, security and privacy alerts, sales and marketing communications, and other promotional materials to you (where permitted by your cookie preferences).
• Conducting research and development.
• Enhancing the security of our Sites and Services, detecting bugs and errors, monitoring and verifying identity access and combating fraud, SPAM, malware, or other information and network security risks.
• Complying with legal and regulatory requirements.
• Other purposes for which you provide your consent.
• For other legitimate business purposes, such as conducting market research and data analysis, soliciting and collecting feedback, conducting surveys, promoting our Sites and Services, to develop and maintain our customer and marketing relationships, and to defend our legal and proprietary rights.

De-Identified/Anonymized Information. We may de-identify or anonymize information we collect so the information cannot reasonably identify you or your device, or we may collect information that is already in de-identified or anonymized form. Except as otherwise prohibited by applicable law, our use and disclosure of de-identified and anonymized information is not subject to any restrictions under this Policy, and we may use and disclose it to others for any purpose, without limitation.

Legal Basis for Processing Information

Canoe Software, Inc. is the “data controller” or “business” with respect to the personal information collected under this Policy. Our collection and processing of personal information is based on several legal bases depending upon the personal information collected and the context in which it is processed. For example, we may process personal information where we have your consent to do so, for contractual necessity to enable us to fulfill our commitments to you or your organization and deliver agreed-upon Services or otherwise perform our obligations and exercise our rights, and where we have a legitimate interest in connection with other legitimate business purposes as set forth in the “How We Use Your Information” section above.

Information Sharing and Disclosure

Your personal information is not sold. However, your personal information may be disclosed to third parties under specific circumsta

• Affiliates and subsidiaries: For the purposes described in this Policy.
• Third-party Service Providers: We engage various third-party service providers who perform essential functions on our behalf, such as payment processing, hosting services, customer support, and data analysis. Some of these providers have access to personal information necessary to perform their functions but are not permitted to use it for other purposes beyond the scope of this Policy and the contractual restrictions we have in place with such providers.
• Legal Compliance: In certain situations, we may be required to disclose your personal information to legal authorities. This could be in response to subpoenas, court orders, or other legal processes, ensuring compliance with legal and regulatory obligations.
• Change of Control/Bankruptcy: If Canoe Software, Inc. undergoes an actual or potential change of control, such as a merger, acquisition, or sale of assets, your personal information may be transferred as part of the business assets in connection with such transaction. In such events, you will be notified of any change in ownership or use of your personal information, and any choices you may have regarding your personal information. The disclosure of personal information to another party as described in this paragraph may involve the transfer of personal information outside the state, province, country or other jurisdiction in which Canoe stores or otherwise processes personal information, subject to Canoe taking steps to provide that any such transfer is made in compliance with applicable data protection laws. In the unlikely event of a bankruptcy, insolvency or liquidation, the database containing personal information may be treated as an asset of Canoe and may be subject to transfer to a third party.
• Advertising Partners: To help market our services and provide you with offers that might interest you, we work with third-party marketing providers. Where permitted by your cookies preferences, these partners may use your information to tailor advertisements and promotions that suit your preferences and browsing habits.
• Analytics Partners: We work with analytics partners who analyze web traffic and usage patterns of our Sites and Services. These partners help us understand how our Sites and Services are used, which allows us to improve, secure, and develop our Sites and Services and enhance your experience.

Cookies and Tracking Technologies

Cookies and similar technologies are essential tools that help us enhance your experience on our Sites. Here’s how we use these technologies:

Types of Cookies We Use:

• Essential/Required Cookies: These are necessary for the basic functions of the Sites and cannot be disabled in our systems. Examples include cookies that keep you logged in, remember your login details, and provide secure access to the Sites.
• Optional:
  • Performance and Analytics Cookies: These cookies collect information about how you use our Sites, such as which pages you visit most often and any error messages you receive. They help us understand how our Sites are being used and improve the user experience. We use services like Google Analytics to analyze these data points.
  • Functionality Cookies: These cookies allow the Sites to remember choices you make and provide enhanced, more personalized features. For example, they can remember your language preferences or region.
  • Targeting and Advertising Cookies: These cookies are used to deliver ads that are more relevant to you and your interests. They also help measure the effectiveness of advertising campaigns. These cookies remember that you have visited our Sites, and this information is shared with other organizations such as advertisers.

How We Use Cookies:
Cookies are essential for enhancing your experience on our Sites. They allow us to recognize your device, remember your preferences, track your usage, and provide personalized content and advertisements. Additionally, cookies help us conduct analytics and performance monitoring to improve our Sites’ functionality.

• Recognize Your Device and Preferences: Cookies help us identify your device and remember your preferences and settings, ensuring a more customized experience. For example, they enable us to remember your login details, so you don’t have to re-enter them each time you visit.
• Track Your Usage of Our Website: We use cookies to collect data about your interactions with our Sites, such as the pages you visit, the time you spend on each page, and the links you click. This helps us understand how our Sites are used and improve their design and functionality.
• Provide Personalized Content and Advertisements: Cookies allow us to show you content and ads that are tailored to your interests based on your browsing history and behavior on our Sites. We may also use cookies to deliver targeted advertising on third-party sites.
• Conduct Analytics and Performance Monitoring: Analytics cookies help us collect statistical data about our Sites’ performance and usage. We use this information to conduct research and analysis, which aids in optimizing the Sites’ performance and user experience.

Managing Your Cookie Preferences:

• Cookie Consent: When you first visit our Sites, you will be presented with a cookie consent banner. This banner allows you to choose which non-essential cookies you wish to allow. You can accept all cookies, reject non-essential cookies, and customize your preferences.
• Browser Settings: You can also manage your cookie preferences through your browser settings. Most browsers allow you to block cookies or notify you when a cookie is being set. See your browser’s help section for instructions on how to disable cookies.
• Impact of Disabling Cookies: Please note that disabling cookies may limit your ability to use certain features of our Sites. Essential cookies, in particular, are necessary for the Sites to function correctly.

Cookies and tracking technologies play a crucial role in providing you with a seamless and personalized experience on our Sites. By understanding and managing your cookie preferences, you can control how your information is collected and used. If you have any questions or need further assistance with managing cookies, please contact us.

Data Security

We implement appropriate security measures to protect your information from unauthorized access, disclosure, alteration, or destruction.  This includes SSL/TLS encryption for secure data transmission, ensuring your data remains protected during transfer. Strict access controls, such as role-based access and multi-factor authentication, are in place to limit data access to authorized personnel only, and personnel are obligated to maintain the confidentiality of personal information. We practice data minimization, collecting only the necessary personal information, thereby reducing exposure risks. Regular security audits and continuous monitoring help us detect and address potential threats promptly.

Your Rights.

We are committed to ensuring you have control over your personal information and how it is used. As part of this commitment, and in accordance with applicable data protection laws, you have certain rights concerning your personal information. These include accessing, correcting or deleting information. Understanding and exercising these rights empowers you to maintain control over your privacy.

• Right to Access: You can request a copy of the personal information we hold about you.
• Right to Rectification: You can request corrections to inaccurate or incomplete personal information.
• Right to Erasure: You can request the deletion of your personal information.
• Right to Restrict Processing: You can request that we restrict the processing of your personal information.
• Right to Data Portability: You can request a copy of your personal information in a machine-readable format and transfer it to another controller.
• Right to Object: You can object to the processing of your personal information based on legitimate interests or for direct marketing purposes.
• Right to Withdraw Consent: If we process your personal information based on your consent, you can withdraw your consent at any time.
• Opt-Out: Depending on your location, you may have the right to opt out of the “sale” of your personal information or the disclosure of your personal information for purposes of online targeted advertising (our online advertising activities are explained further in the “How We Use Cookies Section”). We do not “sell” personal information in the traditional sense of exchanging information for monetary payment. However, the definitions of “sale” and “targeted advertising” under applicable laws may include the disclosure of your personal information to certain types of advertising and marketing partners. You may opt-out of these activities by contacting us as set forth in the “Contact Us” section of this Policy, by updating your cookies preferences on our Sites, or by turning on a Global Privacy Control. For more information about Global Privacy Controls please visit https://globalprivacycontrol.org/.

International Data Transfers.

Your personal information may be transferred and processed in countries other than the country in which you reside, which may have data protection laws that are not as protective of personal information as the data protection laws of your country of residence. To ensure your personal information is protected in accordance with this Policy during these transfers, we use appropriate technical safeguards, such as the European Commission’s Standard Contractual Clauses for transfers from the European Economic Area or Switzerland approved by the European Commission, and other lawful transfer mechanisms approved by applicable data protection authorities in the geographies where such transfer mechanism are required by data protection laws. These clauses are legal tools that ensure your data receives the same level of protection as it would within your country, particularly if you are in the European Economic Area (EEA). Regardless of where your data is processed, we take necessary steps to maintain its security and privacy in accordance with this Privacy Policy.

Additional Disclosures for California Residents

This section applies to California residents and describes our privacy practices under the California Consumer Privacy Act of 2018 as amended by the California Privacy Rights Act of 2020 (CCPA) for California residents. As stated elsewhere in this Policy, we do not sell personal information as that term is defined under CCPA.

Categories of Personal Information

California law requires that we detail the categories of personal information we collect about you, and the third parties with whom we share such personal information within the past 12 months. Such information includes:

• Identifiers (e.g. name, address, email address, IP address, etc.)
• Commercial information (e.g. transaction data and purchase history);
• Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) (e.g. name, address, email address)
• Internet activity information (e.g. browsing/search history, how you’ve interacted with our Sites, and device information);
• Financial information (e.g. billing and payment information);
• Professional and employment-related information (e.g. job title, employer, employment history);
• Education information (e.g. degrees and certifications);
• Geolocation data (e.g. precise or approximate location derived from your IP address or other location information provided by you);
• Audio and visual data;
• In limited circumstances where allowed by law, information that may be protected characteristics under California or United States law; and
• Inferences drawn from any of the above information categories

Recipients of Personal Information
For each category of personal information listed above, we disclose information as described in the “Information Sharing and Disclosure” section of this Policy, including disclosure of certain identifiers to our advertising partners to tailor ads and other content to you based on your activity and usage of our Sites (known as interest-based advertising) as described in the “How We Use Cookies” section of this Policy.

Sources of Personal Information
We obtain the above-mentioned categories of information directly from you and from other sources as detailed in the “Information We Collect” section of this Policy.

Purpose of Collection
The purposes for which we collect and disclose personal information are detailed in the “How We          Use Your Information” and “Legal Basis For Processing Information” sections of this Policy.

Your Rights Under CCPA
California law gives California residents certain rights, including the rights to know and access specific types of personal information, to learn how we process personal information, to request deletion of personal information, to request correction of personal information, to opt-out of sharing your personal information for third party advertising purposes, and not to be denied goods or services for exercising these rights. Please refer to the “Your Rights”, “Opt-Out”, and “Contact Us” sections of this Policy for a description of your rights and how to exercise them.

Children’s Privacy

Our Sites and Services are not directed to or otherwise intended for use by minors. We do not knowingly collect or store personal information from minors and all information received will be treated as if received by an individual of the age of majority in your place of residence. If we become aware that we have collected personal information from a minor, we will take commercially reasonable steps to delete such personal information associated with a minor as soon as practicable.

Changes to This Privacy Policy

We reserve the right to update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Any updates will be posted on our website, along with the effective date of the changes. We encourage you to review this policy regularly to stay informed about how we are protecting your information and any changes that may affect you regularly.

Contact Us

For questions or concerns about, and to exercise your rights under, this Privacy Policy, you may contact us at:

By Mail:

Canoe Intelligence, Inc.
ATTN: Privacy and Information Security
307 Canal St., New York, NY 10013

By Email: privacy@canoeintelligence.com

If you choose to exercise any of your rights by contacting us as set forth in this section, we will respond to your request in accordance with applicable data protection laws.